Despite starting Blogger, Evan Williams rarely blogs. But yesterday, for the first time in several months, he decided to put the digital pen to the digital paper in order to layout his thoughts for Twitter’s new Retweet functionality. It’s a great view into the mindset behind what is already becoming a controversial change.
Why is there so much controversy? The answer is simple — literally. When Twitter began, you could do one thing on it: Send a blurb about what you were doing in 140 characters or less. This led to an immediate outcry from a wide range of people who thought that it was just about the dumbest service in the world. Others saw the potential behind such a simple service, precisely because it was so simple, and history has proven time and time again that sometimes simple ideas can explode into the biggest ones.
As Twitter grew in size, its simplicity remained largely intact. While just about everyone had ideas for what features Twitter should add, Twitter stayed the course in its core simple vision. Instead, it decided to rely on both its user base (@replies, RTs, etc) and third-party developers to add functionality. In fact, at points, Twitter began removing features (auto-refreshing, IMing) because it simply could not scale with so much load on its servers.
While some might view this as a failure to innovate. I would argue that this adherence to simplicity is what brought Twitter to where it is today. We live in an age where feature-bloat reigns supreme. Far too many startups replace the word “better” with “more.” That is to say, rather than perfecting the product they have and maintaining a singular focus on what they want to accomplish, they keep adding new features either because rivals are doing them, or because users are suggesting them. This is rarely a good idea. One great feature beats a dozen half-assed ones any day of the week. Keep it simple, stupid.
That’s why the past several weeks have been so interesting for Twitter. With its scaling problems seemingly now solved and with enough funding in the bank to buy a small European country, Twitter finally gained the flexibility to address a terrifying question: What’s next?
Great analysis...nice to see a lengthy, well-thought-out post these days.
